{"id":2194,"date":"2026-01-05T15:02:31","date_gmt":"2026-01-05T13:02:31","guid":{"rendered":"https:\/\/theroundtable.co.za\/?p=2194"},"modified":"2026-01-07T09:28:30","modified_gmt":"2026-01-07T07:28:30","slug":"your-team-is-not-a-spec-sheet-applying-the-features-vs-benefits-model-to-unlock-extraordinary-performance","status":"publish","type":"post","link":"https:\/\/theroundtable.co.za\/?p=2194","title":{"rendered":"Your Team is Not a Spec Sheet: Applying the &#8216;Features vs. Benefits&#8217; Model to Unlock Extraordinary Performance"},"content":{"rendered":"<h4 style=\"text-align: justify;\"><strong>Key Takeaways<\/strong><\/h4>\n<ul style=\"text-align: justify;\">\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Shift from a transactional to a transformational lens:<\/strong>\u00a0Stop seeing\u00a0<em>all<\/em>\u00a0employees as a list of skills (features) and start understanding their unique potential to solve your business problems and drive growth (benefits).<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Master the Employee Value Proposition (EVP) translation:<\/strong>\u00a0Learn to translate every job feature into a tangible business benefit, from the sales director to the office cleaner.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Revolutionise your hiring and job descriptions:<\/strong>\u00a0Attract higher-calibre candidates by advertising the\u00a0<em>benefits<\/em>\u00a0of working with you and the\u00a0<em>benefits<\/em>\u00a0they will bring to your mission.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Compensate for Benefits, Not Just Features:<\/strong>\u00a0Align your reward structures to pay for the value and outcomes created.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Apply the Model Universally, Especially to &#8220;Non-Core&#8221; Roles:<\/strong>\u00a0Recognise that every role, from custodian to CEO, delivers critical benefits that uphold your brand, culture, and operational integrity.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Boost retention through &#8216;benefit-realisation&#8217; conversations:<\/strong>\u00a0Foster ownership and loyalty by connecting\u00a0<em>everyone&#8217;s<\/em>\u00a0work to clear, meaningful business outcomes.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Cultivate a benefit-driven culture:<\/strong>\u00a0When your entire team understands\u00a0<em>why<\/em>\u00a0their work matters, you create a self-motivating and aligned organisation.<\/p>\n<\/li>\n<\/ul>\n<hr \/>\n<h4 style=\"text-align: justify;\"><strong>Introduction: The Uncomfortable Truth About Your &#8220;Non-Core&#8221; Staff<\/strong><\/h4>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\">Let&#8217;s skip the pleasantries. You&#8217;re a South African business owner, which means you&#8217;re in the arena every day. You fight for clients, you sweat over cash flow, and you lie awake wondering how to get more from your team. You know your salespeople should sell more and your marketers should generate better leads. You apply pressure. You set targets. You get frustrated.<\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\">But here&#8217;s the uncomfortable question I need you to sit with:\u00a0<strong>When was the last time you lay awake thinking about how to get more from your cleaner?<\/strong><\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\">If your answer is &#8220;Never,&#8221; or if the question itself seems absurd, then you are operating with a massive blind spot. You are applying a 20th-century, industrial-era management model to a 21st-century team. You are listing your people like products on a shelf, their skills and tasks are the &#8220;features&#8221;\u2014and then you&#8217;re bewildered when you don&#8217;t experience the &#8220;benefit&#8221; of a passionate, ownership-minded culture.<\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\">This article is going to challenge you. It will argue that your cleaner, your receptionist, your tea lady, the people you might mentally file under &#8220;non-core overhead,&#8221; are not just costs to be minimised. They are your front-line brand ambassadors, your culture keepers, and the silent foundation of your team&#8217;s daily productivity. And by failing to see them as such, you are leaving immense value on the table while fostering a divided, transactional workplace.<\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\">We&#8217;re going to apply the most potent tool in your marketing arsenal, the <strong>Features vs. Benefits model<\/strong>, to your entire team. This isn&#8217;t soft HR philosophy. This is a hard-nosed strategy to unlock dignity, purpose, and performance from every single person you employ. It will demand you rethink how you hire, how you pay, and most importantly, how you see. If that pisses you off, good. Let&#8217;s get to work.<\/p>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3243211834439885\" crossorigin=\"anonymous\"><\/script><br \/>\n<!-- Horizontal Display Ads --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-client=\"ca-pub-3243211834439885\" data-ad-slot=\"5512670723\" data-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<h4 style=\"text-align: justify;\"><strong>The Core Concept: From Human Resources to Human Returns<\/strong><\/h4>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\">In marketing, a\u00a0<strong>Feature<\/strong>\u00a0is a factual statement about what your product\u00a0<em>is<\/em>\u00a0or\u00a0<em>has<\/em>: &#8220;This solar inverter has a 5kWh lithium battery.&#8221; The\u00a0<strong>Benefit<\/strong>\u00a0is what that feature\u00a0<em>does<\/em>\u00a0for the customer: &#8220;Keep your business running and your revenue flowing through stage 4 load-shedding.&#8221;<\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\">Applied to your team:<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>An Employee Feature:<\/strong>\u00a0&#8220;Has a Diploma in Digital Marketing.&#8221; &#8220;Speaks isiZulu and English.&#8221; &#8220;5 years of B2B sales experience.&#8221;<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>An Employee Benefit:<\/strong>\u00a0&#8220;Can build a lead generation system that reduces our cost per acquisition by 30%.&#8221; &#8220;Can deepen trust and expand our market reach in KwaZulu-Natal.&#8221; &#8220;Can rebuild our client pipeline from scratch within one quarter.&#8221;<\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><strong>The benefit is always tied to solving a problem, fulfilling a need, or creating a positive outcome for your business.<\/strong>\u00a0It answers the question: &#8220;So what?&#8221; This reframing is not semantic gymnastics; it\u2019s strategic clarity. It forces you to think deeply about the\u00a0<em>why<\/em>\u00a0behind every role.<\/p>\n<hr \/>\n<h4 style=\"text-align: justify;\"><strong>Strategic Application 1: Revolutionise Your Hiring &amp; Job Descriptions<\/strong><\/h4>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\">Most job ads are a dreary shopping list of features: &#8220;Must have X qualification, Y years of experience, Z software skills.&#8221; They attract candidates who are just a collection of those features. Instead, craft your job description as a\u00a0<strong>Benefit Proposition.<\/strong><\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><strong>Poor Example (Feature-Focused):<\/strong><br \/>\n&#8220;<em>Seeking Social Media Manager. Must have 3 years experience, know Meta Business Suite and Canva. Degree preferred.<\/em>&#8220;<\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><strong>Powerful Example (Benefit-Focused):<\/strong><br \/>\n&#8220;<em>We\u2019re looking for a storyteller who can turn our passion for [Your Product] into a community of raving fans. You\u2019ll be the voice that builds authentic connections online, directly generating qualified leads and making our brand the trusted authority in our space. If you\u2019re skilled at using tools like Canva and Meta not just to post, but to persuade and engage, let\u2019s talk.<\/em>&#8220;<\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><strong>See the difference?<\/strong>\u00a0The second speaks to purpose and outcome. It attracts problem-solvers, not just task-doers. In interviews, stop just verifying features. Present a real, current business challenge and ask:\u00a0<strong>&#8220;Walk me through how you would use your skills and experience to tackle this?&#8221;<\/strong>\u00a0You\u2019re now interviewing for benefit-delivery.<\/p>\n<hr \/>\n<h4 style=\"text-align: justify;\"><strong>Strategic Application 2: The Pivotal Shift, Compensate for Benefits, Not Just Features<\/strong><\/h4>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\">This is where the model becomes truly potent\u2014and where most businesses fail.\u00a0<strong>If you preach benefits but only pay for features, you create cynicism and erode trust.<\/strong>\u00a0Your compensation philosophy must reflect the value you claim to seek.<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Feature-Based Compensation:<\/strong>\u00a0Pays for the\u00a0<em>potential<\/em>\u00a0implied by inputs. A fixed salary based\u00a0<em>only<\/em>\u00a0on years of experience or a qualification. It says, &#8220;We pay you for your time and your pedigree.&#8221;<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Benefit-Based Compensation:<\/strong>\u00a0Rewards the\u00a0<em>actual value<\/em>\u00a0of outputs and outcomes. It aligns a portion of remuneration to the delivery of clear benefits.<\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><strong>How to implement this practically in a small business:<\/strong><\/p>\n<ol style=\"text-align: justify;\" start=\"1\">\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Restructure Bonuses &amp; Incentives:<\/strong>\u00a0Move from arbitrary annual bonuses to clear benefit-driven incentives. Instead of &#8220;year-end performance bonus,&#8221; create a quarterly bonus tied to a specific benefit metric:\u00a0<em>&#8220;X% bonus for maintaining a client retention rate above 95%,&#8221;<\/em>\u00a0or\u00a0<em>&#8220;X Rand for every new client referral that signs a contract.&#8221;<\/em><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Implement Profit\/Value-Share Pools:<\/strong>\u00a0For key roles that directly influence profitability, create a transparent scheme where they share in the value they create.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Tie Career Progression to Benefit Delivery:<\/strong>\u00a0Promotions and raises should not be automatic for &#8220;time served.&#8221; Frame advancement around taking on responsibility for larger, more complex\u00a0<em>benefits<\/em>.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Recognise Intangible Benefits Publicly:<\/strong>\u00a0Not all benefits are purely financial. Publicly acknowledge and reward the team member whose benefit was &#8220;defused a major client crisis, protecting a R200k account,&#8221; with a spot bonus or extra leave. This broadcasts what you truly value.<\/p>\n<\/li>\n<\/ol>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><strong>This approach attracts and retains a different calibre of person: the confident value-creator.<\/strong><\/p>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3243211834439885\" crossorigin=\"anonymous\"><\/script><br \/>\n<!-- Horizontal Display Ads --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-client=\"ca-pub-3243211834439885\" data-ad-slot=\"5512670723\" data-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<h4 style=\"text-align: justify;\"><strong>Strategic Application 3: The Universal Application, Every Role is a Benefit Role<\/strong><\/h4>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\">This is the most profound cultural shift:\u00a0<strong>applying the model with equal rigour to every single person in your organisation.<\/strong> The cleaner, the receptionist, the tea lady, the custodian, their roles are <em>defined by features<\/em>\u00a0but\u00a0<em>sustained by benefits<\/em>.<\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\">Let&#8217;s reframe these critical positions:<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Cleaner\/Custodian:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Feature:<\/strong>\u00a0Cleans floors, empties bins, stocks bathrooms.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Core Benefit:<\/strong>\u00a0<strong>&#8220;Creates a safe, hygienic, and professional environment that protects employee health, impresses clients, and allows the entire team to focus on their work without distraction or discomfort.&#8221;<\/strong>\u00a0They are the guardian of your workplace&#8217;s first impression and daily well-being.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Receptionist\/Front Desk:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Feature:<\/strong>\u00a0Answers phones, directs visitors, handles post.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Core Benefit:<\/strong>\u00a0<strong>&#8220;Serves as the human heartbeat of our company&#8217;s first impression, ensuring every client and partner feels welcomed, valued, and efficiently assisted, directly shaping our brand&#8217;s perception of warmth and competence.&#8221;<\/strong>\u00a0They are the chief experience officer for anyone entering your world.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Tea Server (or person managing kitchen\/tea station):<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Feature:<\/strong>\u00a0Makes tea, coffee, keeps the kitchen tidy.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Core Benefit:<\/strong>\u00a0<strong>&#8220;Fosters daily moments of connection and respite, boosting team morale and collaboration. Maintains a small but vital hub that supports employee focus and energy throughout the day.&#8221;<\/strong>\u00a0They are a catalyst for informal team cohesion.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\"><strong>Dispelling the Myth: This Isn&#8217;t &#8220;Bleeding Heart,&#8221; It&#8217;s &#8220;Sharp Pencil&#8221;<\/strong><\/h4>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\">You might be reading this and thinking,\u00a0<em>&#8220;This sounds noble, but it&#8217;s soft. I&#8217;m not running a charity; I&#8217;m running a business. This \u2018benefits for all\u2019 talk is for bleeding hearts.&#8221;<\/em><\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\">I hear you. And that reaction is why most businesses never tap into this reservoir of value.\u00a0<strong>Let&#8217;s be crystal clear: this is not about being nice. It&#8217;s about being astute.<\/strong><\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\">The &#8220;bleeding heart&#8221; approach is giving someone a raise out of guilt or sympathy. The\u00a0<strong>&#8220;sharp pencil&#8221; strategy<\/strong>\u00a0is what we&#8217;re outlining: a calculated recognition that\u00a0<strong>fully engaged employees at every level directly impact your key financial metrics.<\/strong><\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\">Think of it as an\u00a0<strong>ROI on Dignity.<\/strong>\u00a0Let&#8217;s do the math a &#8220;bleeding heart&#8221; wouldn&#8217;t bother with:<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>The Cost of Disengagement (Feature View):<\/strong>\u00a0A disgruntled, unseen cleaner does the minimum. Floors are sticky. Bathrooms run out of soap. The office smells faintly of yesterday&#8217;s lunch.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>The Benefit of Engagement (Benefits View):<\/strong>\u00a0A cleaner who knows they are &#8220;the guardian of our professional environment&#8221; proactively spots a leaking tap before it ruins R50,000 of server equipment. They notice the frayed carpet tile a client could trip on. They create a space where your team feels cared for, reducing sick days.\u00a0<strong>Which scenario saves you money? Which one\u00a0<em>makes<\/em>\u00a0you money by protecting assets and productivity?<\/strong><\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\">Applying the model universally isn&#8217;t sentimental. It&#8217;s\u00a0<strong>operational rigor.<\/strong>\u00a0You are simply defining the full scope of value for every Rand you spend on payroll. You&#8217;re closing the loophole of wasted potential. A &#8220;bleeding heart&#8221; overpays for underperformance. A\u00a0<strong>strategic leader<\/strong>\u00a0pays for a defined outcome and gets exponentially more in return.<\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\">This is the pivot from charity to chess. Now, let&#8217;s see how to make the move.<\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><strong>Why this universal application is non-negotiable:<\/strong><\/p>\n<ol style=\"text-align: justify;\" start=\"1\">\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>It confers dignity and purpose.<\/strong>\u00a0Telling someone\u00a0<em>why<\/em>\u00a0their work truly matters is a form of respect that transcends job title.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>It improves performance.<\/strong>\u00a0A cleaner who knows they are &#8220;creating a professional environment for clients&#8221; will notice and care about details a cleaner who just &#8220;mops floors&#8221; might miss.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>It builds a cohesive culture.<\/strong>\u00a0When\u00a0<em>everyone<\/em>\u00a0can articulate their benefit to the mission, you dismantle &#8220;us vs. them&#8221; hierarchies and build a unified team.<\/p>\n<\/li>\n<\/ol>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><strong>Action:<\/strong>\u00a0Have a conversation with every team member in these roles. Say, &#8220;I want to make sure I understand the true importance of your work. Help me see it. What do you think happens when your role is done exceptionally well?&#8221; Then, share\u00a0<em>your<\/em>\u00a0perspective on their benefit. The resulting shift in engagement can be immediate and powerful.<\/p>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3243211834439885\" crossorigin=\"anonymous\"><\/script><br \/>\n<!-- Horizontal Display Ads --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-client=\"ca-pub-3243211834439885\" data-ad-slot=\"5512670723\" data-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<h4 style=\"text-align: left;\"><strong>Strategic Application 4: Transform Management &amp; Performance Conversations<\/strong><\/h4>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\">Annual reviews that dissect &#8220;features&#8221; are dread-inducing and ineffective. Shift to ongoing\u00a0<strong>&#8220;Benefit-Realisation Conversations.&#8221;<\/strong>\u00a0These dialogues are the bridge between the benefit-based goals you set and the benefit-based culture you wish to build.<\/p>\n<ol style=\"text-align: justify;\" start=\"1\">\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Set Goals as Measurable Benefits:<\/strong>\u00a0Co-create objectives that are clear business benefits, for\u00a0<em>every<\/em>\u00a0role.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Frame Feedback Around Impact:<\/strong>\u00a0Connect actions to their real-world consequence.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Empower with &#8216;The Why&#8217;:<\/strong>\u00a0Consistently articulate the benefit behind tasks. This transforms a chore into a mission.<\/p>\n<\/li>\n<\/ol>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\">As leadership expert Simon Sinek advocates,\u00a0<strong>&#8220;Start with Why.&#8221;<\/strong>\u00a0Connect their daily work to the larger benefit.<\/p>\n<h4 style=\"text-align: justify;\"><strong>Conclusion: The Choice Every Leader Has to Make<\/strong><\/h4>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\">So, where does this leave you? Frustrated, perhaps. Maybe even a bit resistant. The idea of meticulously defining the benefit of a cleaner&#8217;s role or restructuring compensation might feel like overcomplicating what should be simple: people do a job, you pay them.<\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\">But herein lies the fundamental choice that defines the ceiling of your business.<\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\">You can choose the\u00a0<strong>Path of Transactions<\/strong>. On this path, people are interchangeable features. The cleaner is a mop and a bucket. The salesperson is a quota. You pay for time and you manage tasks. Your culture will be one of silent negotiation, where disengagement is a cost baked into your P&amp;L. You will always be the hardest worker, the primary problem-solver, and the bottleneck for growth.<\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\">Or, you can choose the\u00a0<strong>Path of Transformation<\/strong>. This path requires more thought, more courage, and more authentic leadership. It requires you to see the human potential in every role and to have the sometimes-uncomfortable conversations that unlock it. On this path, you build a company where\u00a0<em>everyone<\/em>, from the person who unlocks the gate in the morning to the person who presents the annual strategy\u2014understands their &#8220;So what?&#8221; and is recognised for it.<\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\">This model isn&#8217;t about being &#8220;nice.&#8221; It&#8217;s about being\u00a0<strong>smart<\/strong>. It&#8217;s about systematically converting human potential into business results. It&#8217;s about building a business where excellence is nurtured in the boardroom\u00a0<em>and<\/em>\u00a0the bathroom, because you understand that a client&#8217;s impression is formed in both.<\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\">The South African business landscape is too tough, the competition for talent too fierce, and the need for resilience too great to settle for a half-engaged team. If the idea of re-evaluating how you value every single person in your employ makes you bristle, ask yourself one more uncomfortable question: Is your current approach working so perfectly that you can afford\u00a0<em>not<\/em>\u00a0to?<\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\">The ultimate benefit of this entire exercise is a business that thrives, even when you&#8217;re not in the room. That starts not with a new strategy document, but with a new conversation. Start it today.<\/p>\n<hr \/>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 10pt;\"><strong>References<\/strong><\/span><\/h3>\n<ol style=\"text-align: justify;\" start=\"1\">\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-size: 10pt;\"><strong>Sinek, S. (2009).<\/strong>\u00a0<em>Start With Why: How Great Leaders Inspire Everyone to Take Action<\/em>.<\/span><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-size: 10pt;\"><a href=\"https:\/\/simonsinek.com\/books\/start-with-why\/\" target=\"_blank\" rel=\"noopener noreferrer\">Simon Sinek&#8217;s Official Website: The Why<\/a><\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-size: 10pt;\"><strong>Pink, D. H. (2009).<\/strong>\u00a0<em>Drive: The Surprising Truth About What Motivates Us<\/em>.<\/span><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-size: 10pt;\"><a href=\"https:\/\/www.danpink.com\/books\/drive\/\" target=\"_blank\" rel=\"noopener noreferrer\">Daniel Pink&#8217;s Website: Drive<\/a><\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-size: 10pt;\"><strong>Covey, S. R. (1989).<\/strong>\u00a0<em>The 7 Habits of Highly Effective People<\/em>. Habit 5: &#8220;Seek First to Understand, Then to Be Understood&#8221; is directly applied when you ask a team member about the benefit of their own work.<\/span><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-size: 10pt;\"><a href=\"https:\/\/www.franklincovey.com\/the-7-habits\/\" target=\"_blank\" rel=\"noopener noreferrer\">FranklinCovey: The 7 Habits<\/a><\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<hr \/>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><span style=\"font-size: 10pt;\"><strong>Disclaimer:<\/strong>\u00a0<em>The information provided in this article is for educational and informational purposes only. It is not intended as legal, financial, HR, or professional advice. Designing compensation structures has legal and tax implications. You should consult with the appropriate professional (labour lawyer, tax practitioner, HR consultant) for specific advice tailored to your business situation. The author and The Roundtable disclaim any liability for actions taken based on the content of this article.<\/em><\/span><\/p>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3243211834439885\" crossorigin=\"anonymous\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-format=\"autorelaxed\" data-ad-client=\"ca-pub-3243211834439885\" data-ad-slot=\"8810570291\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways Shift from a transactional to a transformational lens:\u00a0Stop seeing\u00a0all\u00a0employees as a list of skills (features) and start understanding their unique potential to solve your business problems and drive growth (benefits). Master the Employee Value Proposition (EVP) translation:\u00a0Learn to translate every job feature into a tangible business benefit, from the sales director to the office cleaner. Revolutionise your hiring and job descriptions:\u00a0Attract higher-calibre candidates by advertising the\u00a0benefits\u00a0of working with you and the\u00a0benefits\u00a0they will bring to your mission. Compensate for Benefits, Not Just Features:\u00a0Align your reward structures to pay for the value and outcomes created. Apply the Model Universally, Especially [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2196,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[203,181,529],"tags":[126,498,530,538,535,531,494,534,533,335,85,536,532,539,537],"class_list":["post-2194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-business-strategy","category-leadership","tag-business-growth","tag-company-culture","tag-employee-engagement","tag-employee-retention","tag-entrepreneurial-mindset","tag-human-resources","tag-leadership","tag-motivation","tag-performance-management","tag-small-business-strategy","tag-south-african-business","tag-strategic-hr","tag-talent-management","tag-team-management","tag-value-creation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your Team is Not a Spec Sheet: Applying the &#039;Features vs. Benefits&#039; Model to Unlock Extraordinary Performance - The Roundtable - South African Small Business Education<\/title>\n<meta name=\"description\" content=\"Are you paying for employee tasks or the value they create? A provocative guide for SA business owners on using the &quot;Features vs. Benefits&quot; model to unlock extraordinary performance from your entire team, from CEO to cleaner. Transform your leadership and your results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theroundtable.co.za\/?p=2194\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Team is Not a Spec Sheet: Applying the &#039;Features vs. Benefits&#039; Model to Unlock Extraordinary Performance\" \/>\n<meta property=\"og:description\" content=\"Are you paying for employee tasks or the value they create? A provocative guide for SA business owners on using the &quot;Features vs. Benefits&quot; model to unlock extraordinary performance from your entire team, from CEO to cleaner. Transform your leadership and your results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theroundtable.co.za\/?p=2194\" \/>\n<meta property=\"og:site_name\" content=\"The Roundtable - South African Small Business Education\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/roundtableza\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-05T13:02:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-07T07:28:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theroundtable.co.za\/wp-content\/uploads\/2026\/01\/diamond.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/theroundtable.co.za\\\/?p=2194#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/theroundtable.co.za\\\/?p=2194\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/theroundtable.co.za\\\/#\\\/schema\\\/person\\\/0de903a06a0f286134d5f4bf10c1a492\"},\"headline\":\"Your Team is Not a Spec Sheet: Applying the &#8216;Features vs. Benefits&#8217; Model to Unlock Extraordinary Performance\",\"datePublished\":\"2026-01-05T13:02:31+00:00\",\"dateModified\":\"2026-01-07T07:28:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/theroundtable.co.za\\\/?p=2194\"},\"wordCount\":2385,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/theroundtable.co.za\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/theroundtable.co.za\\\/?p=2194#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/theroundtable.co.za\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/diamond.jpg\",\"keywords\":[\"Business Growth\",\"Company Culture\",\"Employee Engagement\",\"Employee Retention\",\"Entrepreneurial Mindset\",\"Human Resources\",\"Leadership\",\"Motivation\",\"Performance Management\",\"Small Business Strategy\",\"South African Business\",\"Strategic HR\",\"Talent Management\",\"Team Management\",\"Value Creation\"],\"articleSection\":[\"Articles\",\"Business Strategy\",\"Leadership\"],\"inLanguage\":\"en-ZA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/theroundtable.co.za\\\/?p=2194#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/theroundtable.co.za\\\/?p=2194\",\"url\":\"https:\\\/\\\/theroundtable.co.za\\\/?p=2194\",\"name\":\"Your Team is Not a Spec Sheet: Applying the 'Features vs. Benefits' Model to Unlock Extraordinary Performance - The Roundtable - South African Small Business Education\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/theroundtable.co.za\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/theroundtable.co.za\\\/?p=2194#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/theroundtable.co.za\\\/?p=2194#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/theroundtable.co.za\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/diamond.jpg\",\"datePublished\":\"2026-01-05T13:02:31+00:00\",\"dateModified\":\"2026-01-07T07:28:30+00:00\",\"description\":\"Are you paying for employee tasks or the value they create? A provocative guide for SA business owners on using the \\\"Features vs. Benefits\\\" model to unlock extraordinary performance from your entire team, from CEO to cleaner. Transform your leadership and your results.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/theroundtable.co.za\\\/?p=2194#breadcrumb\"},\"inLanguage\":\"en-ZA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/theroundtable.co.za\\\/?p=2194\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-ZA\",\"@id\":\"https:\\\/\\\/theroundtable.co.za\\\/?p=2194#primaryimage\",\"url\":\"https:\\\/\\\/theroundtable.co.za\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/diamond.jpg\",\"contentUrl\":\"https:\\\/\\\/theroundtable.co.za\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/diamond.jpg\",\"width\":1000,\"height\":540},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/theroundtable.co.za\\\/?p=2194#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/theroundtable.co.za\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your Team is Not a Spec Sheet: Applying the &#8216;Features vs. Benefits&#8217; Model to Unlock Extraordinary Performance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/theroundtable.co.za\\\/#website\",\"url\":\"https:\\\/\\\/theroundtable.co.za\\\/\",\"name\":\"The Roundtable - Small Business Education\",\"description\":\"South African Small Business Education\",\"publisher\":{\"@id\":\"https:\\\/\\\/theroundtable.co.za\\\/#organization\"},\"alternateName\":\"The Roundtable\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/theroundtable.co.za\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-ZA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/theroundtable.co.za\\\/#organization\",\"name\":\"The Roundtable\",\"url\":\"https:\\\/\\\/theroundtable.co.za\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-ZA\",\"@id\":\"https:\\\/\\\/theroundtable.co.za\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/theroundtable.co.za\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/roundtablelogo2.png\",\"contentUrl\":\"https:\\\/\\\/theroundtable.co.za\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/roundtablelogo2.png\",\"width\":200,\"height\":168,\"caption\":\"The Roundtable\"},\"image\":{\"@id\":\"https:\\\/\\\/theroundtable.co.za\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/roundtableza\",\"https:\\\/\\\/www.instagram.com\\\/theroundtableza\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/theroundtable.co.za\\\/#\\\/schema\\\/person\\\/0de903a06a0f286134d5f4bf10c1a492\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-ZA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/33457685801ca3d3f425454458482bbf771b82ec828fb540b3997ffb9b3e7cf4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/33457685801ca3d3f425454458482bbf771b82ec828fb540b3997ffb9b3e7cf4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/33457685801ca3d3f425454458482bbf771b82ec828fb540b3997ffb9b3e7cf4?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/theroundtable.co.za\"],\"url\":\"https:\\\/\\\/theroundtable.co.za\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Your Team is Not a Spec Sheet: Applying the 'Features vs. Benefits' Model to Unlock Extraordinary Performance - The Roundtable - South African Small Business Education","description":"Are you paying for employee tasks or the value they create? A provocative guide for SA business owners on using the \"Features vs. Benefits\" model to unlock extraordinary performance from your entire team, from CEO to cleaner. Transform your leadership and your results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theroundtable.co.za\/?p=2194","og_locale":"en_US","og_type":"article","og_title":"Your Team is Not a Spec Sheet: Applying the 'Features vs. Benefits' Model to Unlock Extraordinary Performance","og_description":"Are you paying for employee tasks or the value they create? A provocative guide for SA business owners on using the \"Features vs. Benefits\" model to unlock extraordinary performance from your entire team, from CEO to cleaner. Transform your leadership and your results.","og_url":"https:\/\/theroundtable.co.za\/?p=2194","og_site_name":"The Roundtable - South African Small Business Education","article_publisher":"https:\/\/www.facebook.com\/roundtableza","article_published_time":"2026-01-05T13:02:31+00:00","article_modified_time":"2026-01-07T07:28:30+00:00","og_image":[{"width":1000,"height":540,"url":"https:\/\/theroundtable.co.za\/wp-content\/uploads\/2026\/01\/diamond.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/theroundtable.co.za\/?p=2194#article","isPartOf":{"@id":"https:\/\/theroundtable.co.za\/?p=2194"},"author":{"name":"admin","@id":"https:\/\/theroundtable.co.za\/#\/schema\/person\/0de903a06a0f286134d5f4bf10c1a492"},"headline":"Your Team is Not a Spec Sheet: Applying the &#8216;Features vs. Benefits&#8217; Model to Unlock Extraordinary Performance","datePublished":"2026-01-05T13:02:31+00:00","dateModified":"2026-01-07T07:28:30+00:00","mainEntityOfPage":{"@id":"https:\/\/theroundtable.co.za\/?p=2194"},"wordCount":2385,"commentCount":0,"publisher":{"@id":"https:\/\/theroundtable.co.za\/#organization"},"image":{"@id":"https:\/\/theroundtable.co.za\/?p=2194#primaryimage"},"thumbnailUrl":"https:\/\/theroundtable.co.za\/wp-content\/uploads\/2026\/01\/diamond.jpg","keywords":["Business Growth","Company Culture","Employee Engagement","Employee Retention","Entrepreneurial Mindset","Human Resources","Leadership","Motivation","Performance Management","Small Business Strategy","South African Business","Strategic HR","Talent Management","Team Management","Value Creation"],"articleSection":["Articles","Business Strategy","Leadership"],"inLanguage":"en-ZA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/theroundtable.co.za\/?p=2194#respond"]}]},{"@type":"WebPage","@id":"https:\/\/theroundtable.co.za\/?p=2194","url":"https:\/\/theroundtable.co.za\/?p=2194","name":"Your Team is Not a Spec Sheet: Applying the 'Features vs. Benefits' Model to Unlock Extraordinary Performance - The Roundtable - South African Small Business Education","isPartOf":{"@id":"https:\/\/theroundtable.co.za\/#website"},"primaryImageOfPage":{"@id":"https:\/\/theroundtable.co.za\/?p=2194#primaryimage"},"image":{"@id":"https:\/\/theroundtable.co.za\/?p=2194#primaryimage"},"thumbnailUrl":"https:\/\/theroundtable.co.za\/wp-content\/uploads\/2026\/01\/diamond.jpg","datePublished":"2026-01-05T13:02:31+00:00","dateModified":"2026-01-07T07:28:30+00:00","description":"Are you paying for employee tasks or the value they create? A provocative guide for SA business owners on using the \"Features vs. Benefits\" model to unlock extraordinary performance from your entire team, from CEO to cleaner. Transform your leadership and your results.","breadcrumb":{"@id":"https:\/\/theroundtable.co.za\/?p=2194#breadcrumb"},"inLanguage":"en-ZA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/theroundtable.co.za\/?p=2194"]}]},{"@type":"ImageObject","inLanguage":"en-ZA","@id":"https:\/\/theroundtable.co.za\/?p=2194#primaryimage","url":"https:\/\/theroundtable.co.za\/wp-content\/uploads\/2026\/01\/diamond.jpg","contentUrl":"https:\/\/theroundtable.co.za\/wp-content\/uploads\/2026\/01\/diamond.jpg","width":1000,"height":540},{"@type":"BreadcrumbList","@id":"https:\/\/theroundtable.co.za\/?p=2194#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/theroundtable.co.za\/"},{"@type":"ListItem","position":2,"name":"Your Team is Not a Spec Sheet: Applying the &#8216;Features vs. Benefits&#8217; Model to Unlock Extraordinary Performance"}]},{"@type":"WebSite","@id":"https:\/\/theroundtable.co.za\/#website","url":"https:\/\/theroundtable.co.za\/","name":"The Roundtable - Small Business Education","description":"South African Small Business Education","publisher":{"@id":"https:\/\/theroundtable.co.za\/#organization"},"alternateName":"The Roundtable","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/theroundtable.co.za\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-ZA"},{"@type":"Organization","@id":"https:\/\/theroundtable.co.za\/#organization","name":"The Roundtable","url":"https:\/\/theroundtable.co.za\/","logo":{"@type":"ImageObject","inLanguage":"en-ZA","@id":"https:\/\/theroundtable.co.za\/#\/schema\/logo\/image\/","url":"https:\/\/theroundtable.co.za\/wp-content\/uploads\/2025\/08\/roundtablelogo2.png","contentUrl":"https:\/\/theroundtable.co.za\/wp-content\/uploads\/2025\/08\/roundtablelogo2.png","width":200,"height":168,"caption":"The Roundtable"},"image":{"@id":"https:\/\/theroundtable.co.za\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/roundtableza","https:\/\/www.instagram.com\/theroundtableza\/"]},{"@type":"Person","@id":"https:\/\/theroundtable.co.za\/#\/schema\/person\/0de903a06a0f286134d5f4bf10c1a492","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-ZA","@id":"https:\/\/secure.gravatar.com\/avatar\/33457685801ca3d3f425454458482bbf771b82ec828fb540b3997ffb9b3e7cf4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/33457685801ca3d3f425454458482bbf771b82ec828fb540b3997ffb9b3e7cf4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/33457685801ca3d3f425454458482bbf771b82ec828fb540b3997ffb9b3e7cf4?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/theroundtable.co.za"],"url":"https:\/\/theroundtable.co.za\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/theroundtable.co.za\/index.php?rest_route=\/wp\/v2\/posts\/2194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theroundtable.co.za\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theroundtable.co.za\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theroundtable.co.za\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theroundtable.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2194"}],"version-history":[{"count":0,"href":"https:\/\/theroundtable.co.za\/index.php?rest_route=\/wp\/v2\/posts\/2194\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theroundtable.co.za\/index.php?rest_route=\/wp\/v2\/media\/2196"}],"wp:attachment":[{"href":"https:\/\/theroundtable.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theroundtable.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theroundtable.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}